Murumuru butter bronzers use this moisturizing Amazonian butter as a base for an ultra-creamy formula that nourishes skin as it adds color. For Prime Day, these bronzers will likely be discounted.
Potential Prime Day Deal
While brands have not announced official Prime Day deals, murumuru butter bronzers regularly retail for $30-$50. It’s probable that brands will offer 20%-30% off their products during Prime Day, meaning potential savings of $6-$15.
Target Consumer
These bronzers target consumers seeking natural-looking contour and glow. Their moisturizing formula appeals to those with dry or mature skin who want bronzer that feels comfortable.
Positioning
Brands position murumuru butter bronzers as offering a “healthy sun-kissed glow” without sacrificing skin nourishment. They highlight the bronzers’ ability to deliver radiance rather than sharp contour.
Ingredient Story
Brands emphasize the skin benefits of ingredients like murumuru butter, coconut oil and shea butter. They tell the story of murumuru butter’s Amazonian origins to market the exotic, natural formula.
Limited Marketing
Most murumuru butter bronzer brands do minimal marketing due to their niche appeal and higher price points. Marketing focuses on reviews from freelance writers and beauty bloggers.
So this Prime Day, pick up a nourishng murumuru butter bronzer for a potential discount of 20%-30% off the regular retail price. The ultra-creamy formula combines the benefits of South American skincare ingredients and contouring makeup for a sun-kissed glow that doesn’t sacrifice skin nourishment.
